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Log Cabin Syrup Pours
Preservation Dollars into Historic Log Cabins
Public-Private Partnership
With National Park Foundation
Columbus,
Ohio June 4, 1998 A national
effort to restore historic log cabins in
the National Park System will be launched
by the National Park Foundation (NPF) and
Aurora Foods, Inc., owner of Log Cabin brand
syrup. Beginning this June, Log Cabin will
contribute up to $250,000 this year to restore
the first of the structures a Depression-era
log cabin at the North Rim of Grand Canyon
National Park.
Through
a multi-year partnership with NPF, Log Cabin
will contribute up to $1 million over four
years to fund log cabin restoration and
will seek additional financial support from
the public nationwide. Currently, more than
400 log buildings within the National Park
System are in need of restoration.
"Some
of these cabins date back to the late 19th
century and are related to our nation's
historic leaders and events as well as the
evolution of our National Park System,"
said Superintendent Rob Arnberger, Grand
Canyon National Park. "Rotted logs, crumbling
stone foundations and leaking roofs are
threatening the structural integrity of
many log structures. Without the Restoration
of America's Log Cabins program, these structures
might be lost forever."
Log
Cabin syrup labels, advertising and in-store
promotions will encourage contributions
to the "Restoration of America's Log Cabins"
program administered by the NPF. Funds raised
will support the professional restoration
of at least one historically significant
log cabin each year. Public donations can
be made by mail (c/o NPF, P.O. Box 2735,
Ridgely, MD 21681) or via the Internet (www.nationalparks.org).
Many
historic preservation needs in the National
Parks currently go unmet due to financial
constraints, said Jim Maddy, NPF president.
"The
Restoration of America's Log Cabins program
is an outstanding example of the private
and public sectors working together to help
protect the heritage preserved in the National
Parks," said Maddy. "It is important to
note that this project will be sustained
by a single brand of an entrepreneurial
company. NPF will continue seeking partnerships
of this type with companies of all sizes."
"This
project is a perfect fit for us because
it will benefit both the National Parks
and the Log Cabin brand," said Ed Yuhas,
director of consumer marketing for Aurora
Foods' Breakfast Division. "Log cabins are
an important part of American history and
part of the legacy of our brand."
Log
Cabin syrup was first introduced in 1887
by Patrick J. Towle, who named the syrup
in honor of President Abraham Lincoln's
rustic beginnings.
"We
are proud to support this effort, and we
feel there is a tremendous opportunity to
capture the imagination of the American
people and encourage involvement," Yuhas
continued.
The
Gatekeeper's Cabin at the North Rim of the
Grand Canyon has been used by seasonal park
personnel every year since it was built
in 1931. The cabin has been damaged by the
extremes of cold and heat at the Grand Canyon.
Originally constructed using stone and timber
indigenous to the area, the cabin has been
modified in ways that detract from its historic
integrity.
"The
primary goal of restoration is to maintain
as much of the historic fabric as possible,"
said Arnberger. "It is just as important
to restore and preserve log cabins as it
is to preserve the ancient ruins within
the parks."
Aurora
Foods, whose dry grocery division is headquartered
in Columbus, OH, specializes in buying leading
branded breakfast and other grocery products
in the U.S. and building their market share.
In addition to Log Cabin syrup, Aurora owns
Mrs. Butterworth's syrup and pancake mixes
and Duncan Hines baking mixes. In April
1998, Aurora merged with Van de Kamp's,
Inc., of St. Louis, and added to its portfolio
of brands with Mrs. Paul's line of frozen
seafood, Aunt Jemima frozen breakfast products,
and Celeste brands.
Founded
by congressional charter in 1967, the National
Park Foundation (NPF) is the official, non-profit
partner of the National Park Service (NPS).
The foundation raises private sector support
to fund priority projects for natural resource
conservation, education and stewardship,
historic preservation, and special NPF/NPS
initiatives in the nation's National Parks.
-end-
Contacts:
Kristen
Hopfenspirger, National Park Foundation,
202-530-1473
Ed Yuhas, Aurora Foods/Log Cabin,
614-436-8600
Kim Scher, Lord, Sullivan & Yoder,
614-846-7777
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