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Reading 2: Selling Seattle
Soon after the news of the Klondike gold strike was out, other port cities on the Pacific coast--especially Tacoma, Washington, and Portland, Oregon--were eager to attract the business of stampeders. Erastus Brainerd, hired by Seattle's Chamber of Commerce to publicize the city's resources, founded the Bureau of Information to answer questions about outfitting, transportation, and accommodations. The following statistics are from a report he issued to show the Bureau's progress in advertising the benefits of outfitting in Seattle.
Newspaper & Magazine Display Advertising
Other Supplement Distribution
Questions for Reading 2
1. What do these statistics tell you about the efforts of the Bureau of Information?
2. Why do you think the Bureau of Information relied only on printed matter to promote Seattle?
3. If you were trying to advertise the amenities your town offers today, what might you do differently? What would you keep the same?
Reading 2 was adapted from "What the Advertising Committee Accomplished," no date, Erastus Brainerd Papers, Microfilm Division, University of Washington Libraries.